If the site is publically available, I’d like to use SEO optimizations. Even if the “Yoast SEO” plugin for WordPress has a strong reputation, some users may be confused about what it can perform or find it difficult to set up. Even beginners, though, may set it by holding down the points. Let us quickly check.
Yoast SEO, what is its function?
Yoast SEO was introduced in 2008. If you search for “seo” on the WordPress plugin addition screen, the results will be displayed higher than the similarly famous All in One SEO Pack. (* As of the end of February 2018)
As with many other WordPress plugins, you can’t expect a big effect right away just by adding Yoast SEO. There are many settings that can be cumbersome, but there are advantages to introducing them. Isn’t it that the things to be done prioritizing the setting screen of the plug-in are organized and rather labor-saving?
Now, let’s talk about what Yoast SEO is doing, focusing on its functionality.
What you can do with Yoast SEO
A wide range of settings are possible, specializing in SEO improvementam. We believe that the basic functions of the free version can be narrowed down to the following seven points. The additional features of the paid version will be explained later.
- Automatic generation of XML sitemap
- Social media (Facebook / Twitter) settings
- Readability of sentences on individual post pages (readability) Analysis and keyword specification
- SEO score is displayed on the post list page, clarifying the standard of improvement
- Set up a breadcrumb trail to communicate to both site visitors and search engines in an easy-to-understand manner
- Check the status of search engine crawlers in conjunction with the Google Search Console
- Import and export functions make it easy to switch to similar plugins
In addition to the basic functions, on the dashboard (management screen top page),It will automatically display the setting problem as advice… In addition, the initial setting procedure is prepared in a wizard format, and Can be carried out without omissionam.
What is the difference between the free version and the paid version
Yoast SEO has not only a free version, but also a premium (paid) version with enhanced features. In this section, let’s look at those differences. The comparison table below is based on the information on the Yoast SEO official website (English).
|Items (functions, etc.)||Yoast SEO||Yoast SEO Premium|
|Price||free||$ 89 (1 site, 1 year free update)|
|Number of keywords per page||1||Five|
|Target site name that can be previewed||Facebook / Twitter only||Google + / Bing / Facebook / Twitter|
|Real-time suggestions for internal links||× (Implemented by myself)||(Advantageous to Google)|
|Deleted page redirect||× (404 error if you forget it)||(Automatically forward to new page)|
|Duplicate content prevention||–||–|
|support||Search by yourself in FAQ||Individual email support|
By this comparison Even the free version has enough useful features.. On the other hand, the paid version has functions that can shorten the work time, such as automating the setting work. The free version seems to be sufficient for individuals and relatively small corporate sites, The larger the site, the more the benefits of using the Premium (paid) version will be utilized. Isn’t it?
How to set up Yoast SEO
Installing Yoast SEO on WordPress is easy in itself. Follow the steps below as you would any other plugin.
- Select “Plugins”-> “Add New” on the dashboard
- Enter “Yoast SEO” in “Search for plugins” and execute
- Click the “Install Now” button when the search results appear.
- Click the “Activate” button when the installation is complete
In order to use the abundant functions introduced so far, make the following settings in order.
This is the first screen that appears when you open Yoast SEO.If there is a problem with the setting, “Problem” will be displayed as shown below… So that this disappearsWe recommend that you follow the on-screen advice to resolve it…
There is an “installation wizard” etc. for setting up SEO. Click the “Setting Wizard” button and click Please proceed with the settings according to the screen.
You can set whether to use or not to use each basic function. To use it, click the “Activate” button.
To use the detailed function, select the “Enable” button of the item name “Detailed setting page”. The default setting is “disabled”..
if you set “Detailed settings page” to “Enabled”, items will be added to the sidebar. Then, I will explain the contents of the “detailed setting page” individually.
(Detailed settings) XML site map
Since it can be generated automatically, it can be used by search engines such as Google.You can effectively inform the update status of the website..
With this setting, above You can connect the created XML site map to the registered Google Search Console… To do so, you need to enter the obtained “Google approval code” in the red frame in the figure below. This allows you to keep track of the activity of search engine crawlers.
Crawler is the name of a program that aims to collect websites (HTML, images, PDF) that exist on the Internet.
How was it so far? With Yoast SEO. As you can see, the work efficiency is improved apart from the original effect. We hope that this article will help you in your consideration of introduction.
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